Wednesday, January 17, 2007

That's with two P's, genius

Publishers Weekly's Wendy Werris has figured out what most authors know.
If you want to sell copies of your book, chain stores are important.
That's why all the returns.

"Last summer, when a new edition of Truman Capote's Summer Crossing was released, a friend told me about her trip to Barnes & Noble to buy a copy. She asked a sales clerk at the front desk to look the title up.
"I'm sure you have it," she told the teenager. "It's by Capote."
Some minutes passed while my friend waited. Finally the clerk turned to her and said, "I'm sorry. How does Capote spell her name?"

Posted by Dave

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