Monday, March 30, 2009

Remember to tip the paperboy

Doubleday Canada is set to begin saturation bombing of Toronto with Joy Fielding novels.

'According to a press release the company sent out today, it has partnered with the National Post to give away 10,000 copies of Joy Fielding’s new-to-mass-market 2008 thriller, Charley’s Web, by bundling it into subscriber copies of the paper in the Greater Toronto Area. The giveaway is intended to promote Fielding’s new novel, Still Life, which was released in hardcover earlier this week.'

It should be noted that the National Post has amped up its book coverage of late, but I'm surprised to learn that paper even had ten thousand subscribers.

Posted by Dave

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