'To that end, expect a spate of publicity stunts and out-of-the-box marketing campaigns. Stuart Maclean will repel a 20-storey building in Halifax to promote Extreme Vinyl Cafe, then attempt to make an oversized copy of the book the most autographed book in Canada. Penguin and Canadian Blood Services are teaming up for a blood drive to promote the new Dracula novel, The Un-Dead, in October, while Douglas Coupland has teamed with iTunes to help promote his new novel. Coach House is hosting a "live holiday special" called A Very Christian Christmas to trumpet Eunoia: The New Edition by linguistic gymnast Christian Bok. Even Margaret Atwood has taken to Twitter to promote her latest."