"But if “The Passage” shares anything else with “Twilight,” it may be pure commercial frenzy. In the publishing industry, “The Passage” has been hyped as one of the hottest books of the summer. At the annual book industry convention in New York last week, it was advertised on a banner roughly the size of a city bus, hanging from the ceiling in the vast convention hall. For those attending, 13,000 name tags were emblazoned with the title and a spooky image of a dark, empty forest that is also on the cover of the book.
So far, booksellers have expressed early and passionate enthusiasm. “The Passage” was chosen as an Indie Next List pick for June; Library Journal predicted that the book would be one of the most popular novels of the year; and Publishers Weekly raved, “Fans of vampire fiction who are bored by the endless hordes of sensitive, misunderstood Byronesque bloodsuckers will revel in Cronin’s engrossingly horrific account of a postapocalyptic America.”
Booksellers expressing early and passionate enthusiasm. Just another day at the office, yo.
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